VOL 5. Winter is Bad & What We Can Do About It

This isn't a climate change post, but it is about changing the restaurant climate.

Welcome to Nu Business, where we share features of some of our favorite food and beverage people and resources specifically for food business owners.

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Why Winter is Brutal for You and the Business You Own

TL;DR

• We share why Winter is brutal for restaurants and their staff

• We share an idea for how we can make this better

• We ask for your input on the idea by replying or commenting on this post

Let’s make this quick and slightly less painful.

Winter is a rough time for restaurants, their owners and their staff. Here are a few reasons why.

• Customers cut back after holiday spending

• Dry January leads to lower beverage sales

• Pipes burst because it’s cold

• When everyone else is posting photos from the Caribbean, you’re still unloading deliveries in the walk-in freezer

• The walk-in freezer isn’t working because of the burst pipes from the cold

• Your staff is unhappy from less tips

• It’s still expensive to eat out, making your stuff even more unhappy

Here’s Marcelo from Cochonneries in NYC, whose food makes everyone happier

Instead of writing a microeconomic breakdown of why this is happening we’re going right into an idea to make it better, inspired by our friend/customer Naama at Lighthouse in Brooklyn. As Vithu from NuMarket has taught us, we should always have a “solutions mindset.” Here’s a potential solution:

Nu Industry Card: An Industry Only Resource

What it is:

• You offer 20% off for industry folks, Monday-Thursday, at your space.

• You and your team then get 20% off at all the other spots that have signed up.

• Only those who have signed up to offer the industry discount, get the industry discount.

Why it would work:

• Your spot gets more industry people through your doors during slow times.

• You and your team get to eat out much more affordably.

• The industry gets a much needed boost.

• You get a boost of happiness from more food community hanging out.

What we need from you to make this happen (or not):

Tell us by replying to this email whether you want this or not. We will only work on this if there are enough of us who want it.

Share this post with other industry friends by clicking below:

If we’ve never met you, here we are below👇

The real NuMarket team

We have a policy on our small team of not pushing you towards a solution that isn’t right for your business. As much as we love when businesses choose to work with NuMarket, we frequently connect businesses with other resources that are better fit for them. If you’d like our help figuring out if NuMarket is right for you, go to numarket.co and click “Get Funding”!